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Rolling Stones Launch “Augmented Reality” Campaign
Rolling Stones fans who heeded the band’s request and downloaded the uView app at some point in the last month will finally be able to put their phones to Stones-related use. This all gets a little bit confusing, but bear with us.
As a part of the “augmented reality” campaign attending the build-up to the release of the greatest hits collection GRRR!, The Rolling Stones camp has “tagged” over 3,000 locations around the world with “King Kong-style virtual 3D gorillas” modeled after the new album’s artwork.
It’s somewhat difficult to explain, so let’s hand it over to the official press release:
“From today, fans can use the app to find their nearest tagged location and to watch the stunning GRRR! artwork fully realized in 3D animation right before their eyes. Users will also be treated to some exciting content and have the chance to enter an exclusive competition plus pre-order a copy of GRRR!”
Basically, then, it’s a 3D billboard that you can only see with your phone. The future! It is weird!
The gorilla tag has found its way to fifty cities on five different continents. Some of the more prominent buildings bearing the new Stones mascot include Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House in Australia.
GRRR! will be released on November 13. Until then, enjoy your gorilla hunting.
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